Shaway Yeh is one of China’s key opinion leader on Fashion and Culture. Under Yeh’s editorial direction Modern Weekly reaches China’s elite readers with the latest international news, trends, and cultural discussion and became China’s most influential lifestyle publication. In 2017 she also became co-creative director of global video channel NOWNESS. Yeh is advisor to Copenhagen Fashion Summit and Green Carpet Fashion Award and has been using her media outreach to advocate issues related to sustainability and innovation. She founded consultancy agency yehyehyeh to push forwards the sustainability agenda among Chinese brands and designers, bringing together sustainability, creativity and innovation to instigate value-based change.