Asia’s sustainable fashion evolution is set to reach a new pinnacle. On March 28, the Final Judging and Award Ceremony of the 2025 SUSTASIA FASHION PRIZE — Asia’s first prize dedicated to sustainable innovation in fashion — will be held at SUHE HAUS in Shanghai, and an exhibition of finalists’ works will be unveiled at the same time (March 29 – April 6). Jointly organized by the Shanghai Fashion Designers Association (SFDA) and yehyehyeh, the prize is designed to accelerate sustainable practices and innovation in Asia’s fashion industry. By providing cash awards and industry support, it encourages designers to integrate sustainable principles and cutting-edge materials and techniques into their work, thereby driving the green transformation of the fashion sector.
On March 28, eight finalists from across Asia will converge in Shanghai to present their final works—created under the guidance of the “Shan Future Challenge”— to an expert judging panel. Their designs demonstrate how to expand the boundaries of fashion expression at the convergence of diverse cultural narratives, traditional craftsmanship and global sustainable innovation.
The esteemed judging panel is composed of experts from the fields of fashion and sustainable innovation, who will witness the rise of new sustainable fashion forces in Asia.
Judging Panel
• Andrew Wu | President at LVMH Greater China
• Stella Zheng | General Manager at Corporate Affairs and ESG Management
• Li Na | Tennis Legend
• Sarah Cragg | Asia Head at Earthshot Prize
• Christophe Mollet | China CEO at Seiya Nakamura 2.24 Global Brand Management
• You Si | General Manager of the Commercial Marketing Mid-Platform at Xiaohongshu
• Xiaolei Lv | Secretary General at Shanghai Fashion Week Organizing Committee,
• Executive Vice Chairman at Shanghai Fashion Designer Association
• Shaway Yeh | Founder of yehyehyeh, Initiator of SUSTASIA FASHION PRIZE
Finalists
• Tommy Ambiyo Tedji（Byo） – Indonesia
• Pratyush Kumar（PIEUX） – India
• Kha Hoang Ngo（KHAAR）– Vietnam
• Jaggy Glarino（Jaggy）– Philippines
• Karmuel Young（KARMUEL YOUNG）– Hong Kong, China
• Angel Chen （ANGEL CHEN）– China
• Ruohan Nie （RUOHAN） – China
• Tetsuya Doi （Re:quaL≡）– Japan
Next-Gen Materials
• Advance Denim | Waterless dyeing denim
• Oleatex | Plant-based leather alternatives
• OTEX | Organic silk
• Savian by BioFluff | Plant-based fur
• Spiber | Brewed protein fiber
• Zeno & Erdos | Biotech dyed cashmere
• CELYS | Compostable polyester
• InResST | Recycled nylon from fishing nets
• Erdos | Recycled cashmere
• Woolmark & Nanshan Fashion| Recycled wool
• Advance Denim | Color shift waterless dyeing denim
• ECOSOI | Pineapple fiber
• W.ELL Fabrics | Bamboo Lãnh
The Judging Panel will evaluate the works based on the following criteria: sustainability, innovation, aesthetics, and practicality, ultimately selecting one Prize winner who will receive a prize of CNY 100,000 and the opportunity to collaborate with high-end retail channels or fabric manufacturers to support the commercialization of his/her work. In addition, the Prize will award the eight finalists with the “Shan Future Challenge” honorary certificate, recognizing their exploration and contributions to sustainable fashion.
From March 29 to April 6, the exhibition of the finalists’ works will be open to the public, showcasing how sustainable fashion can take on unique aesthetic expressions through the creative application of material innovation, rooted in Asia’s diverse cultures. The public can closely experience how designers use sustainable materials and integrate traditional craftsmanship to achieve both aesthetic refinement and material responsibility.
Shaway Yeh, founder of yehyehyeh and initiator of the SUSTASIA FASHION PRIZE, stated: “The Prize has been an in-depth exploration of contemporary Asian fashion’s cultural diversity and sustainable innovation. Our ambition for the SUSTASIA FASHION PRIZE is to not only reward excellence and serve as matchmaker between designers and material providers but also for it to bear tangible fruit in the form of the fashion designs that emerge from these exciting pairings.”
Madam Xiaolei Lv, Secretary General of Shanghai Fashion Week Organizing Committee and Executive Vice Chairman of Shanghai Fashion Designer Association, commented, “This competition serves as a launchpad for Chinese and Asian sustainable design talents, while also forging vital connections across the fashion industry value chain. Through this, it fosters international exchange and drives sustainable industry growth.”
2025 SUSTASIA FASHION PRIZE is made possible by the kind support of our key partners. Principal Partner JNBY, guided by its ‘Just Naturally Be Yourself’ philosophy, champions innovation in sustainable materials and design. Official Partner Erdos, a global leader in cashmere, continues to innovate and integrate sustainable development into the life cycle of products. Official Partner SkinCeuticals focuses on the concept of holistic skin care to create a comprehensive and sustainable program to protect skin health. Cultural Partner SUHE HAUS creates an inspiring space to celebrate the future of sustainable fashion.
Furthermore, the 2025 Prize trophy is specially designed by artist Zhou Yilun. embodies the spirit of sustainable innovation from an artistic perspective.