Shaway Yeh is one of China’s key opinion leader on Fashion and Culture. Under Yeh’s editorial direction Modern Weekly reaches China’s elite readers with the latest international news, trends, and cultural discussion and became China’s most influential lifestyle publication. She has been using her media outreach and influence in fashion community to advocate issues related to sustainability and innovation. In 2017 She founded consultancy agency yehyehyeh to push forwards the sustainability agenda among Chinese brands and designers, bringing together sustainability, creativity and innovation to instigate value-based change. Her annual Shan Future Forum brings thinkers, creatives, entrepreneurs and innovators together to discuss major issues of sustainability. Yeh is advisor to Copenhagen Fashion Summit,Green Carpet Fashion Award, The International Woolmark Prize and Kering Generation Award etc.